A brand top‑level domain is not just another domain extension. A brand TLD is a single, registered namespace tied directly to your trademark. That means only your organization and approved affiliates can create domains under it.
That changes everything.
It gives customers a simple signal: if it ends in .brand, it is brand‑authentic. No guessing. No lookalikes. This is digital trust.
It also gives internal teams what they do not have today: clarity. Clear ownership. Clear governance. Clear rules for how domains are created, secured, deployed, and retired.
This is not about replacing your entire domain portfolio overnight. It is about creating your brand’s digital trust anchor that simplifies digital identity and security over the long term.
To learn more about why and how to apply for and own your brand top‑level domain, click here.
