Whitepapers

Strategy and Execution Papers for the New TLD Era
Actionable Briefings for IT and Digital Leaders

How do you stay current on every conceivable management subject? Domains, the DNS, over 1,300 new TLDs, the very new .Brand TLD registry…there's a lot going on out there. Get yourself current with our white papers and briefings. The subject matter is topical, researched and empirically tested to ensure that you, as a digital leader can improve your career performance with actionable best practices.

Corporate Domain Management: Domain Pain – Steps to Health

An enterprise guide for brand, digital and domain managers. Enterprises have more risk in hidden domain exposure than they know. Understand your organizational domain pain symptoms? Domain strategy, policies and procedures all need to be updated. Steps to build your domain health as a competitive advantage.

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Your Corporate Domain Portfolio Seven Best Practices For Success

Fact: Over 75% of all IT directors surveyed say that managing domains is “a total pain.” Other corporate stakeholders like marketing, brand management and domain admins aren’t much happier. This paper offers seven implementable best practices to set you and your domain portfolio on a happier course.

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Market Information Report: New TLD Expansion Program

The top level domain space is exploding. Complexity for enterprise managers is growing by orders of magnitude. What is the TLD expansion program? What does it mean for brands? What is a Brand Registry? What are the new capabilities? What strategies should your brand consider to outcompete in the new TLD era.

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