Managing corporate domain portfolios is complex, time-consuming and costly. Domains are a pain to manage. Now the top level domain space is exploding and complexity is growing by orders of magnitude.
What is the TLD expansion program? What does it mean for brands?
In this whitepaper, we provide information on the program, its status and expectations for the future. We look at the different types of top level domains (TLDs) with a focus on the new Brand Registry.
- How is a Brand Registry a completely different internet entity?
- What are examples of the new capabilities offered by the Brand Registry?
- What are clear use cases for the Brand Registry?
- A Strategic Point of View for managing in the new TLD era.
- Recommended Actions.
For a consultation, contact us. We can help you get ahead of the curve.