Sony Launches a James Bond Campaign on their Brand Registry: .SONY

Dot Stories, domain name consultants, provides an overview of Sony’s online campaign for the latest James Bond film, “Spectre” using a brand registry domain name: assistmoneypenny.com. They regionalized the campaign using “/” + “country code”: assistmoneypenny.com/fr (France) – asssistmoneypenny.com/de (Germany) etc.


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