Systems designed to reduce total cost of ownership by up to 50% and optimize your digital performance.
Corporate domain portfolio management is complex and costly. It requires specialized knowledge, change management process controls, modern systems and data intelligence. Costs include both direct vendor and cross-functional internal resource costs.
Calculating Total Cost of Ownership (TCO) is the first step to improve the cost structure. A TCO analysis uncovers how teams interact and execute. It reveals process holes and bottlenecks that slow the business.
The introduction of 100s of top level domains is creating complexity that is orders of magnitude greater than the past. The domain game has changed. In the old paradigm, there was a “set it and forget it” mindset combined with a broad defensive registration approach. It is time to rethink and retool.
A domain portfolio is dynamic. It is the foundation of the company’s digital brand identity and an asset on the books. You must manage it well with process and systems enabling teams to improve digital performance.