The new Brand Registry is a secure, authentic, and trusted digital space for digital enterprises and their customers. Over 550 global brands have applied for their own .Brand Registry. The consumer trust, security, and control advantages of a Brand Registry are game changing for those brands innovative enough to deploy successfully. In order to launch compelling Brand .tld use cases and earn a positive return on investment, organizations must first fully understand the capabilities of the Brand Registry. What is a brand registry? What are the best use cases to unlock the potential of your digital brand? What technologies and services are available to leverage the new capabilities of your Brand Registry?
A Brand Registry is a powerful digital asset to organizations that deploy successful use cases. A well-managed Brand TLD drives increased customer engagement and strengthens brands while increasing online security. To benefit from the compelling uses for a Brand Registry, brand leaders need two key program elements: A Brand TLD strategy and an efficient Brand Registry management platform. The first identifies the most powerful use cases with a positive ROI, and the second makes deployment easy to initiate and manage.
Managed Brand Registry use cases engage digital users, improve online security and strengthen digital brands.
Building a Brand Top-Level Domain Business Case Our CEO Peter LaMantia in collaboration with the Brand Registry Group delivered an educational webinar for business, digital and IT leaders.
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