A team of industry veterans with decades of experience supporting mid and large organizations to develop, launch and manage technology deployments. We possess expertise in the domain industry, digital marketing, enterprise platforms, ICANN policy and new Top Level Domain applications.
Discover • Diagnose • Design • Deliver
New TLD Market Information Report
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DOMAIN NAME STRATEGY
For a New TLD Era
The digital space is shifting with the explosion of New TLDs. How do you adjust your strategy? What domains do you own? Which should you own? How do you control costs? These are complicated questions that depend on your current market position and business objectives.
Authentic Web will review your current domain position and work with your teams to develop a next generation strategy that shifts domain COSTS and pain to an ROI generating competitive advantage.
Do you have several domain registrars? Is it painful? This is a reality for most organizations resulting from evolving internal ownership and business acquisitions. Managing a portfolio with multiple registrars creates visibility and control challenges that constrain operating efficiency. As an ICANN Accredited Registrar, we work to consolidate your portfolio to an easy-to-use, secure and modern enterprise platform.
CONTACT US >> We take ownership and do all the work with a proven and efficient domain consolidation process.
BRAND REGISTRY SERVICES
Ideation • Strategy • Go-To-Market
The Brand Registry is a new Internet entity that is authentic, secure and trusted. As a proprietary ecosystem, the Brand Registry offers new technical, service delivery, and messaging capabilities. These attributes will change how digital leaders engage with and deliver innovative services to their customers. As the Brand Registry business owner, you have the responsibility to build and execute a plan. We work with cross-functional teams, mapping new registry capabilities to use cases and build out and execute the Go To Market plan.
CONTACT US >> Learn about our "Brand Registry Introduction Path" process.
GET A BRAND REGISTRY
Business Case • ICANN Application
The Brand Registry is the future digital platform for established and aspiring brands. Understanding the value of acquiring your brand registry is a strategic imperative. ICANN has committed to opening subsequent rounds for organizations who did not apply in Round 1. Innovative brands are currently in the process of building business plans in preparation for Round 2. Authentic Web will work with your digital teams to build a business case in support of a Brand Registry application. Upon approval of the business case and opening of the next round, we will prepare and submit your ICANN application.
POLICIES AND PROCEDURES
Domain Audit • Best Practices
Domain management processes in enterprises are broken and ill defined. Business problems include: undocumented domain approval and management workflow, poor reporting, no historical records, lack of institutional knowledge, ownership uncertainty, and many contributing deficiencies. The business impacts include: lack of visibility and control, no accountability, and increasing exposure. Authentic Web will audit your domain management processes and form a best practice policy and procedure guide to help your teams manage the exploding complexity in the top level domain space.