Download the Brand TLD Market Brief – July 2017 Edition and learn: Why domains and glaciers are similar The # of live Brand TLD websites The # of Brand TLD domains registered 10 new brands utilizing a Brand TLD Brand TLD resources: articles, whitepaper, education, use cases Contact us for a complimentary Brand TLD education session.
Tony Kirsch from Neustar is a self-professed domain junkie who as stopped talking about domain names with marketers with respects to the new Brand TLDs.
In 2012 over 550 enterprise brands got the jump on their competitors by applying for – and winning their own proprietary top-level domain (TLD). These brands which include IBM, Nike, Barclays, Ford, Canon, Pfizer, and many others have earned a global first–mover advantage to develop innovative, engaging, and secure use cases using their own authoritative …Read More
In error, many people apply the same success metrics associated with the new Top-Level Domains (TLDs) against the Brand (TLDs). The reality, however, is that while new TLD operators are interested in increased registration volume and actual usage, Brand TLD success is governed by how use cases contribute to a brand’s strategic goals.
Martin Sutton, Executive Director of the Brand Registry Group discusses the state of the Dot Brand Top-Level Domains to date and the future with the World Intellectual Property Review.