Download the Brand TLD Market Brief – October 2017 Edition and learn: Why enterprise domain security has gained the spotlight How recent domain catastrophes could have been avoided The number of Brand TLD websites as of October 2017 The number of Brand TLD domains registered as of October 2017 10 new Brand TLD use cases …Read More
Marketing vs. IT spending on technology and how we’re getting along while spending it. A Gartner analyst, Laura McLellan once famously predicted that CMOs would outspend their CIO counterparts on technology within five years. Not surprisingly, Ms. McLellan attracted a backlash of opposing opinions, including one from a competing research firm, Forrester. Someone along the …Read More
Download the Brand TLD Market Brief – July 2017 Edition and learn: Why domains and glaciers are similar The # of live Brand TLD websites The # of Brand TLD domains registered 10 new brands utilizing a Brand TLD Brand TLD resources: articles, whitepaper, education, use cases Contact us for a complimentary Brand TLD education session.
In 2012 over 550 enterprise brands got the jump on their competitors by applying for – and winning their own proprietary top-level domain (TLD). These brands which include IBM, Nike, Barclays, Ford, Canon, Pfizer, and many others have earned a global first–mover advantage to develop innovative, engaging, and secure use cases using their own authoritative …Read More
In the first quarter of 2017 brands such as Audi began deploying Brand TLD use cases at an exceptional pace, registering over 500 .audi domains. We learned from Major League Baseball and the NHL’s Content and SEO Strategist that incorporating a Brand TLD with your overall marketing strategy presents a compelling use case that optimizes …Read More