Saxo Bank created the web property as a promotional site for a trading challenge it is running through its Asian Pacific arm based in Singapore, and in partnership with Channel NewsAsia.

Saxo Bank is a Danish investment bank. It was originally founded as a brokerage and obtained its banking licence in 2001 when it officially changed its name to Saxo Bank. Saxo Bank provides online trading and private wealth management services. A third of its revenue is derived through third party institutional trading partners.
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