Swatch is using pop.swatch as an official site for its POP brand of watches. They are using this URL to advertise on Twitter and their flagship website.

The Swatch Group is a manufacturer of watches with 30,000+ employees across 50 countries based in Biel/Bienne, Switzerland. They have several brands, Omega being the most recognized next to Swatch of course.
More Use Cases using .swatch skin.swatch
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