JCB launched ph.jcb, a new brand TLD website, as a regional site for its operations in the Philippines. In the top right of the page you can select your region. Selecting Europe takes you to the following URL: http://www.jcbeurope.eu/. This brand TLD is most likely a test and learn campaign where eventually they could use a similar format for each of their regions. eu.jcb would be the URL for Europe for example.