New gTLD Market Strategies

The optimistic view and the one I choose is that new gTLDs will create innovations enabling Internet users to contribute, create and consume experiences in new ways. Valuable content and applications will migrate to the most relevant strings. Users and search engines will favour authoritative strings driving increasing efficacy in search, use and, as a …Read More

Did Hilton make a big mistake?

Last week, Hilton executives made the decision to withdraw their TLD application for .HILTON. Did they make a mistake? Are they losing an opportunity to differentiate? Yes and yes. Why and what impact is the decision likely to have as the .BRAND registry era begins? It’s unclear but two competitors are happier this week. Hyatt …Read More