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Curated Press on the New TLD Era

Brand Registries

Brand TLDs: Beating to their Own Drum

In error, many people apply the same success metrics associated with the new Top-Level Domains (TLDs) against the Brand (TLDs). The reality, however, is that while new TLD operators are interested in increased registration volume and actual usage, Brand TLD success is governed by how use cases contribute to a brand’s strategic goals.

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Source: Domain Pulse