Hashtags in Super Bowl ads slip to 30% in 2017, overtaken by URL use in 39%

Marketing Land - February 5, 2017

Hashtag usage in Super Bowl ads peaked in 2014 and this year URLs took the lead as the #1 conversion tool. Must read for all advertising, marketing, digital and brand leaders. (more…)

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Analyzing new top level domain registrations by country

Domain Name Wire - January 10, 2017

Provides an interesting analysis of new TLD registrations from a geographic perspective.

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Independent Review of Trademark Clearinghouse (TMCH) Services Draft Report

ICANN - July 27, 2016

An independent review was performed of the Trademark Clearinghouse’s services such as its Claims Service. The report found the Claims Service is a substantial deterrent to the registration of trademarked names, but also concluded that perhaps it deters legitimate registrations.

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New Top Level Domain Industry First Half 2016 Analysis & Insights (Infographic)

Dot TBA - July 11, 2016

Christa Taylor from Dot TBA provides a financial analysis of the new gTLD market.

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Is the financial industry the most active dot brand participant?

Dot Stories - May 16, 2016

Guillaume Pahud,¬†the CEO of Dot Stories analyzes how we measure the success of the new gTLD program. He then¬†answers the questions of whether or not the financial industry is the most active dot brand participant. (more…)

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