Brand Top-Level Domain and Brand Value

Dot Stories - November 11, 2016

Analysis of the world’s top brands and their ownership of a brand TLD. Conclusion: the majority of the world’s largest and fastest growing brands also own a brand TLD. (more…)

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Aussie Football Code Makes Habit of Brand Innovation with Its Branded TLD

Circle ID - November 7, 2016

Tony Kirsch, Neustar’s head of consulting reports on a new digital property launched by the Australian Football League using its .AFL brand TLD: (more…)

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Saxo Bank’s Digital Strategist explains their move from .COM to .SAXO - October 20, 2016

Saxo Bank recently launched their new flagship website using as their domain – moving from Their Senior Digital Strategist provides four solid reasons for their decision. (more…)

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Saxo Bank changes Home Page and URL from to - October 18, 2016

LeapRate reports on Saxo Bank moving its primary domain from to (more…)

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CNET – Make way: Here comes the branded internet

CNET - October 18, 2016

CNET’s homepage features an article about the new Brand TLDs spawned by Google’s launch of (more…)

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