Brand TLDs: five potential benefits

Econsultancy - March 12, 2015

A brief yet informative analysis of the benefits offered to brands through the new brand TLDs.

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Cancer research goes digital with top-level domain

The Sydney Morning Herald - February 4, 2015

This article explores the Australian Cancer Research Foundation’s (ACRF) acquisition of the .CANCERRESEARCH brand registry. It details exactly what the ACRP does and why they decided to move to their exclusive domain space.

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.cancerresearch – Can a New TLD Beat a Global Disease?

Circle ID - Tony Kirsch (Neustar) - February 3, 2015

Tony Kirsch from Neustar provides an analysis of the Australian Cancer Research Foundation innovative move to their brand registry .CANCERRESEARCH in hopes of increasing online awareness and attracting funds for its charitable work.

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Google turns on shiny new .google top-level domain – but WHY?

The Register - November 26, 2014

This article looks at Google’s present and future use for their .GOOGLE brand registry, one of the first brand registries of 600 to go live.

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